Chapter 9: Marketing Information Systems

Chapter 9: Marketing

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  20. Organization of the United Nations (FAO), Viale Delle terme di. Author(s): Gheorghe Orzan & Mihai Orzan. 2001 Abstract: This books includes the main topics regarding a marketing system useful for a Marketing department,. To this end, a marketing information system (MKIS) can be used as a powerful tool for translating raw data into useful

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